Broke in London

Broke in London website design and development
I am the founder and CEO of Broke in London, which is a unique survival guide for Londoners living on a budget. I came up with the idea of creating after finishing my Masters degree at Goldsmiths University of London. It was during that period when I began to look for a room and a job in London and found out that these two existential concerns can be a full time job in and of themselves. I realised that there wasn’t an aggregating website that showcased and reviewed websites that offer job and room vacancies for people who want to start their life in the capital but don’t know exactly where to look for that precious information. Moreover, London is one of the world’s most expensive cities; therefore, I decided to fill that gap by creating a transparent, easy-to-use website which Londoners or soon-to-be Londoners can refer to when they are looking for accommodation, jobs and budget ideas and solutions concerning transportation, entertainment and general, everyday life in London.

I had to come up with the idea, define the brand, develop the business model and strategy, create a marketing strategy and build a team, as well as dealing with the everyday management of the website and the team. Broke in London is nowadays one of the most popular survival guides in London, attracting more than 60,000 visitors per month. It has being featured in world famous media such as Time Out London, Londonist, Fortune, WDR and Metro.

I have included Broke in London in my latest work as it is an on-going project with a monthly increase in traffic and SEO value. You can see an example of the SEO analytics from the past year below.

Broke in London

Hotel Gutkowski

Manolis Zografakis Creative Strategist - Digital Consultant
Hotel Gutkowski is a beautiful boutique hotel situated in the old town centre of Syracuse, Italy. I visited the hotel last summer and I was positively impressed by its beautiful design and decoration, and at the same time unfortunately negatively impressed by its old-style website and its pure digital presence. I provided an initial consultation to the owner regarding their offline and online marketing strategy. I then set up the digital strategy and I was also asked to develop a brand-new responsive and user-friendly website and to deal with the SEO.

Hotel Gutkowski’s new website was launched in the beginning of June 2015 and 2 months later the hotel has experienced better search engine rankings in 3 important keywords and as a result a 30% increase in their organic traffic. Moreover, from June 2015 to January 2016, there was a 36.76% increase in direct bookings through its website comparing to the year 2014-2015. As you can see below, Hotel Gutkowski is currently (January 2016) ranking on the second position of google’s first page for the most important search terms ’Hotel Siracusa’.

As you can see from the graph below, in July and August 2015 the boutique hotel has experienced a 150% increase on its search engine visibility. The SEO strategy that I have developed is expected to bring better rankings in searches with strong keywords related to the hotel and the area and thus increased organic traffic.

Stay in Touch

Connect with me on social media