Broke in London

Broke in London website design and development

Project Details







I am the founder and CEO of Broke in London, which is a unique survival guide for Londoners living on a budget. I came up with the idea of creating after finishing my Masters degree at Goldsmiths University of London. It was during that period when I began to look for a room and a job in London and found out that these two existential concerns can be a full time job in and of themselves. I realised that there wasn’t an aggregating website that showcased and reviewed websites that offer job and room vacancies for people who want to start their life in the capital but don’t know exactly where to look for that precious information. Moreover, London is one of the world’s most expensive cities; therefore, I decided to fill that gap by creating a transparent, easy-to-use website which Londoners or soon-to-be Londoners can refer to when they are looking for accommodation, jobs and budget ideas and solutions concerning transportation, entertainment and general, everyday life in London.

I had to come up with the idea, define the brand, develop the business model and strategy, create a marketing strategy and build a team, as well as dealing with the everyday management of the website and the team. Broke in London is nowadays one of the most popular survival guides in London, attracting more than 60,000 visitors per month. It has being featured in world famous media such as Time Out London, Londonist, Fortune, WDR and Metro.

I have included Broke in London in my latest work as it is an on-going project with a monthly increase in traffic and SEO value. You can see an example of the SEO analytics from the past year below.

Broke in London