Hotel Gutkowski is a beautiful boutique hotel situated in the old town centre of Syracuse, Italy. I visited the hotel last summer and I was positively impressed by its beautiful design and decoration, and at the same time unfortunately negatively impressed by its old-style website and its pure digital presence. I provided an initial consultation to the owner regarding their offline and online marketing strategy. I then set up the digital strategy and I was also asked to develop a brand-new responsive and user-friendly website and to deal with the SEO.
Hotel Gutkowski’s new website was launched in the beginning of June 2015 and 2 months later the hotel has experienced better search engine rankings in 3 important keywords and as a result a 30% increase in their organic traffic. Moreover, from June 2015 to January 2016, there was a 36.76% increase in direct bookings through its website comparing to the year 2014-2015. As you can see below, Hotel Gutkowski is currently (January 2016) ranking on the second position of google’s first page for the most important search terms ’Hotel Siracusa’.